Monthly Archives: February 2012

Know who you aren’t designing for.

A fashion designer should know a lot about the intended customer. How old the person is, where they live, standard of living and how they make a living? How much they earn? where they shop? what they already wear, what … Continue reading

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Fashion was born in the 12th century

Alfredo Cabrera told me there are two ways to draping the human form. In draping, simple pieces of cloth are wrapped around the body, with the excess falling in natural folds. This was the earliest method of making clothes from … Continue reading

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The 5 C’s of good pre-design.

The fashion design process is complex and does not proceed in exactly the same way for all designers. Nonetheless, a progression of consistent pre-design steps is identifiable in the processes of successful fashion designers. Here goes the five C’s :- … Continue reading

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